Project Description
Identifying the problem
We’ve identified that there are a lot of students and teachers advertising their tutoring services online on platforms that are not specifically aimed for tutoring. The format of these websites doesn’t protect the private contact details of the tutors, it also doesn’t allow them to communicate with prospective clients online. The filtering can also be improved in order to make the matching process smoother. We thought this is a great opportunity for us to work on a platform that includes all the above mentioned features.
Our Value Proposition
We would like to develop an online platform (and potentially an app depending on the customer response) that will be aimed for tutoring advertising only; anyone can create a profile for free that will include a brief description of their experience, their studies, and their preferences for the subjects they want to teach, the location where they want the class to take place.
The students can leave reviews after their classes that would be visible for other prospective clients; the biggest advantage of the platform would be the streamlined sign up process as well as the refined filters that will allow the prospective clients/students to find the ideal teacher for them. The teacher can communicate with the students through the platform, so they don’t have to make their contact details public. We’ll be vetting the teachers who are creating a profile on our platform and offer advice for those who need extra help to make their profile stand out.
Customer Segments
We have identified 2 customer segments - the tutors and the students/pupils. We want to offer them a place to meet virtually and form a business relationship.
Competition
Our advantage over competition
Firstly, we’ll focus on developing a catchy website that will be mobile friendly; We’ll implement multiple filters to ensure a prospective student can easily shortlist the best teacher candidates (we’ll use location filters that would be targeted at the address of the client, rather than just the city, we’ll have a filter for the preferred location of the class, a filter for subject and class); all the communication with the tutor will take place on the platform which will enable us to add additional information on the tutor’s profile like the response time to messages, how many classes have been booked through the platform; we’ll also encourage students to leave reviews (this will help other prospective students pick the right teacher)
Key Metrics
We’ll be looking at the number of teachers signing up, number of students messaging our teachers, number of hours booked, SEO, number of subscriptions, number of teacher or student referrals, conversion rates
Revenue Streams
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Annual standard subscription - tutors can advertise their classes and can communicate with their students online
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Annual premium subscription - tutors have the same benefits as under the standard annual subscription + personalised advice on how to improve their profiles, get a certificate with the number of hours booked through the platform